About Geolocus Group
We did not start as consultants. We started by building the most AI-optimized website architecture on the internet. Then we made it available to everyone else.
The Problem
AI systems are becoming the primary discovery channel for consumers and businesses alike. When someone asks ChatGPT, Claude, Gemini, or Perplexity for a recommendation, they get a direct answer -- not a list of ten blue links to sort through. The AI names specific businesses, cites specific sources, and makes specific recommendations. The user trusts that answer and acts on it.
The problem is that most websites were built for a different era. They rely on JavaScript-heavy single-page applications that AI crawlers cannot parse. They lack structured data that explicitly declares what the business does. They block AI bots in their robots.txt, either intentionally or by default. They have no llms.txt, no MCP manifest, no AI content index. From the perspective of an AI system deciding which sources to cite, these websites are invisible.
This is not a content problem. It is an infrastructure problem. The content on these sites may be excellent, authoritative, and citation-worthy -- but if an AI crawler cannot access it, parse it, and understand it at the structural level, that content will never appear in an AI-generated answer. The businesses that solve this infrastructure problem now will dominate AI-driven discovery for the next decade. Those that do not will wonder why their competitors keep getting recommended and they do not.
Our Mission
Geolocus Group exists to democratize Generative Engine Optimization. We make AI-citation-readiness accessible to every business, regardless of their current technical infrastructure. Our mission is to close the gap between how websites are built today and what AI systems require before they will cite a source.
We do this by implementing the same proven GEO infrastructure on client websites that we built and validated on our own properties. Not theory. Not content marketing theater. Real technical architecture -- clean-room HTML rendering, structured data engineering, AI protocol files, performance optimization, and continuous monitoring -- that produces measurable, verifiable results in the form of a composite GEO score.
Infrastructure First, Not Content Marketing
Most agencies that claim to offer "AI optimization" are repackaging content marketing strategies under a new label. They produce blog posts, social media content, and PR campaigns, then claim these will improve AI visibility. That approach misunderstands how AI systems work. AI crawlers do not read your blog and decide to cite you because the writing was persuasive. They make citation decisions based on technical signals: can they access your content, can they parse it, does the structured data match the content, is the site operationally mature, does the infrastructure signal trustworthiness.
Geolocus Group takes an infrastructure-first approach. We build the technical foundation that AI systems evaluate before they ever consider your content. Our work is grounded in the 8-Signal GEO Framework -- eight measurable, verifiable technical signals that collectively determine whether an AI system will cite your business or skip it.
The result is a composite GEO score that quantifies exactly where you stand. Not opinions. Not subjective assessments. A number backed by verifiable infrastructure signals that any AI system can independently confirm.
How We Got Here
Geolocus Group was born from a live production system. Our founder, Robert Maynard, built Top10Lists.us as a consumer platform and, in the process, solved the GEO infrastructure problem from first principles. The site achieved a GEO composite score above 97 out of 100. In a benchmark study of 100 competing sites in the same vertical, the next highest score was 38.
That 59-point gap was not a content advantage -- it was a pure infrastructure advantage. Clean-room HTML served from Supabase edge functions through a Cloudflare Pages proxy. JSON-LD structured data on every page. AI protocol files that major crawlers actively consume. Over 2 million bot crawls per month, including 239,000+ from ClaudeBot alone, with significant additional volume from GPTBot, PerplexityBot, and Google-Extended. Sub-100ms time-to-first-byte globally.
When other businesses started asking how Top10Lists.us was achieving these results, the answer became Geolocus Group: a consulting firm dedicated to implementing the same architecture, the same signals, and the same methodology for any business that recognizes the shift from search to AI-driven discovery.
Leadership
Robert Maynard, Jr.
Founder & CEO
Robert Maynard, Jr. is the Founder & CEO of Top10Lists and AnswerShare.
Maynard has built category-defining technology since the 1990s. He co-founded Internet America (NASDAQ: GEEK), one of the first consumer ISPs, and LifeLock (NYSE: LOCK), the company that defined consumer identity-theft protection — he created its product, marketing, and technology, then deliberately structured himself out of control (no ownership stake, no board seat, no office) and recruited a professional team and independent board. LifeLock went public in 2012 and was acquired by Symantec for $2.3 billion in 2017. He later founded SurchX, acquired by InterPayments, and in 2025 founded AnswerShare, building the infrastructure that makes the open web legible to AI — with Top10Lists as its live proof of concept. In aggregate, the companies he has built carry a value of roughly $4 billion.
Maynard is a Marine. He served as an enlisted Marine in the U.S. Marine Corps before earning a commission as a U.S. Army officer with the 12th Special Forces Group. He graduated magna cum laude from Northern Arizona University (B.S., finance & mathematics), where he was named a Distinguished Military Graduate, won a Wall Street Journal Award, and was a Harry S. Truman Scholar finalist (Phi Kappa Phi, Beta Gamma Sigma).
Diagnosed with bipolar disorder in his forties, Maynard is among the more outspoken mental-health advocates in technology. He wrote a memoir — One F*cked Up Dude — and speaks and writes openly about living with the illness and about neurodiversity in the workplace, treating it as part of the record, not a footnote.
Setting the record straight. Robert Maynard has never been found guilty of fraud — or of anything else — and has never been found to be a bad actor. In 1997 he signed a civil FTC consent decree agreeing to leave the credit-repair industry; that decree is public and contains no admission of wrongdoing, no finding of wrongdoing, and no fine, fees, or disgorgement. It was a civil settlement, not a criminal matter — there was no conviction, and none has ever existed. In the later FTC matters involving LifeLock's marketing practices, he was likewise never found to be a bad actor and was never ordered to pay anything — no fines, fees, or disgorgement — and he was not a party to the most recent action (the $100 million LifeLock settlement). He is also a distinct individual from the Robert Maynard convicted of financial fraud in Colorado in 2019.
Career Highlights
- ◆ AnswerShare — Founder & CEO
- ◆ Top10Lists — Founder & CEO (97+ GEO Score)
- ◆ LifeLock — Co-Founder (NYSE: LOCK — Acquired $2.3B)
- ◆ Internet America — Co-Founder (NASDAQ: GEEK — $1.5B)
- ◆ SurchX — Co-Founder (Acquired by Interpayments)
The Team Is Growing
Geolocus Group is actively expanding. As the demand for GEO consulting grows, we are building a team of infrastructure engineers, data analysts, and GEO specialists who share our conviction that this is precision work, not a factory. We work with a small number of clients at a time to ensure every engagement receives the attention required to achieve measurable results.
What We Believe
Measure everything. Claim nothing you cannot verify.
Every assertion we make about GEO is backed by data from live production systems. Our composite scoring framework produces numbers, not opinions. If we say a signal matters, we can show you the crawl logs, the structured data validation, and the before-and-after scores that prove it.
Infrastructure over marketing.
AI systems do not read press releases. They parse HTML, validate structured data, check protocol files, and measure response times. We focus on what AI systems actually evaluate, not what sounds impressive in a pitch deck.
Build it first. Sell it second.
Everything we implement for clients, we built and proved on our own properties first. The 8-Signal GEO Framework was not designed in a whiteboard session -- it was extracted from a live system that achieves a 97+ composite score while the industry average hovers in the low 30s.
Precision work, not a factory.
We take on a limited number of clients at a time. GEO infrastructure requires understanding each client's domain, entity relationships, content structure, and competitive landscape. We do not template this work because every business has a unique AI-visibility profile.
Work With Us
If your business should be the one AI recommends in your industry, we can make that happen. Start with a conversation about where you stand today.